Shoreditch has long been the beating heart of London’s creative community. In recent years, it has become one of the world’s largest technology centers, generating big business and an entrepreneurial spirit. In the latest of its creative community takeovers, the V&A plays host to emerging and established artists and designers based in this creative corner of east London.
We have recently been asked to rebrand Eastern Electrics and push it into a more youthful, fun and summery zone. Whilst creating a new mark, a ‘lightning bolt E’ and a bespoke electrifying variation of Simplon Mono font, we also commissioned illustrator Matt Johnstone to create a fun and slightly twisted Where’s Wally style EE scene.
Along with some great stories and characters from the previous EE events and some questionable activities, we’ve dropped in some of the acts playing, the likes of Art Department, Kerri Chandler, Four Tet, Ellan Allien and Roue 94. See if you can find them.
Using simple and functional components, Zimoun builds architecturally-minded platforms of sound. Exploring mechanical rhythm and flow in prepared systems, his installations incorporate commonplace industrial objects. In an obsessive display of simple and functional materials, these works articulate a tension between the orderly patterns of Modernism and the chaotic forces of life. Carrying an emotional depth, the acoustic hum of natural phenomena in Zimoun‘s minimalist constructions effortlessly reverberates.
To mark the 150th anniversary of the London Underground as well as the limited edition release of the Nike Air Max 1 and 90s we created a pop up kiosk in Piccadilly Circus tube station, from which only 150 pairs of the limited edition trainers went on sale at 6am on December 14th. We also created installations for spots in Foot Patrol and 1948.
Container is a new publication about the nature and culture of objects and their changing value in a virtual world. We were invited to contribute to issue #1 and were asked to respond to the theme of Hot or Cold.